Coca-Cola Az\u0259rbaycan 10 aprel \u2013 30 iyun tarixl\u0259ri aras\u0131nda \u00e7oxdan g\u00f6zl\u0259nil\u0259n \u201cCoca-Cola Payla\u015f\u201d kampaniyas\u0131n\u0131 yenid\u0259n h\u0259yata ke\u00e7irir.<\/p>\n\n\n\n
Kampaniya \u00e7\u0259r\u00e7iv\u0259sind\u0259 Coca-Cola Klassik v\u0259 Coca-Cola S\u0131f\u0131r \u015e\u0259k\u0259r m\u0259hsullar\u0131n\u0131n 500 ml, 1 l, 1.5 l v\u0259 2 l-lik qabla\u015fd\u0131rmalar\u0131nda Az\u0259rbaycanda \u0259n \u00e7ox istifad\u0259 olunan insan v\u0259 qrup adlar\u0131 \u0259ks olunmu\u015f butulkalar sat\u0131\u015fa \u00e7\u0131xar\u0131l\u0131b.<\/p>\n\n\n\n
Bu unikal kampaniya x\u00fcsusil\u0259 r\u0259q\u0259msal d\u00fcnyan\u0131n “yerli sakinl\u0259ri” say\u0131lan Z n\u0259slinin real h\u0259yatda daha \u00e7ox \u00fcnsiyy\u0259t v\u0259 i\u015ftirak\u0131n\u0131 t\u0259\u015fviq etm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r. Ad yaz\u0131lm\u0131\u015f Coca-Cola butulkalar\u0131 r\u0259q\u0259msal al\u0259min ke\u00e7ici m\u00fcnasib\u0259tl\u0259ri \u0259v\u0259zin\u0259, \u00fcz-\u00fcz\u0259 qurulan s\u0259mimi \u0259laq\u0259l\u0259rin r\u0259mzin\u0259 \u00e7evrilir. \u201cCoca-Cola Payla\u015f\u201d kampaniyas\u0131 insanlara dostlu\u011fun, \u0259yl\u0259nc\u0259nin v\u0259 birg\u0259 ya\u015fanan anlar\u0131n d\u0259y\u0259rini xat\u0131rlad\u0131r. Burada s\u00f6hb\u0259t sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259ki b\u0259y\u0259nm\u0259 v\u0259 payla\u015fma d\u00fcym\u0259l\u0259rind\u0259n deyil, \u0259sl h\u0259yat\u0131n i\u00e7ind\u0259 ba\u015f ver\u0259n, unudulmaz payla\u015f\u0131mlardan gedir.<\/p>\n\n\n\n
Kampaniya \u00e7\u0259r\u00e7iv\u0259sind\u0259 Coca-Cola Az\u0259rbaycanda bir yeniliy\u0259 d\u0259 imza at\u0131r. Bel\u0259 ki, sat\u0131\u015fda t\u0259xmin\u0259n 100 ad t\u0259qdim olunsa da, ad\u0131n\u0131 butulkalarda tapmayanlar \u00fc\u00e7\u00fcn f\u0259rdi dizayn imkan\u0131 yarad\u0131l\u0131b. \u0130\u015ftirak\u00e7\u0131lar G\u0259nclik Mall-da, iri supermarket \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 qura\u015fd\u0131r\u0131lacaq x\u00fcsusi stendl\u0259r\u0259 yax\u0131nla\u015faraq \u00f6z adlar\u0131n\u0131 Coca-Cola butulkalar\u0131n\u0131n \u00fcz\u0259rin\u0259 \u00e7ap etdir\u0259 bil\u0259rl\u0259r.<\/p>\n\n\n\n
Qeyd ed\u0259k ki, \u201cCoca-Cola Payla\u015f\u201d kampaniyas\u0131 Az\u0259rbaycanda ilk d\u0259f\u0259 2014-c\u00fc ild\u0259 h\u0259yata ke\u00e7irilib v\u0259 b\u00f6y\u00fck maraqla qar\u015f\u0131lan\u0131b. 11 ild\u0259n sonra Coca-Cola bu u\u011furlu t\u0259\u015f\u0259bb\u00fcs\u00fc Z n\u0259slin\u0259 xitab ed\u0259r\u0259k, r\u0259q\u0259msalla\u015fan d\u00fcnyada orijinal v\u0259 emosional \u0259laq\u0259 formalar\u0131n\u0131 t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn yenid\u0259n t\u0259qdim edir.<\/p>\n\n\n\n
Kampaniya g\u00f6st\u0259rir ki, sevdikl\u0259rinl\u0259 m\u00fcnasib\u0259t qurmaq \u00fc\u00e7\u00fcn b\u0259z\u0259n sad\u0259c\u0259 bir butulka Coca-Cola v\u0259 s\u0259mimi bir payla\u015f\u0131m kifay\u0259t edir.<\/p>\n\n\n\n